Strategist, Communication and Partnerships
My work spans content ecosystems, brand communications, and strategic partnerships—crafting narratives that influence, engage, and leave a lasting impact. I specialize in strategy and sustainability, shaping high-impact dialogue, advocacy, and campaigns that drive systemic change.
Content, Brand Identity and Thought Leadership
- Developed blog content, SEO-optimized articles, and digital content to build brand voice and visibility.
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Publications:
a. View the content and copy writing for Quirk Box zine here.
b. Design Career Zine/ coffee table book: For BITS Design School ( To be launched April 2025)
c. Soulmates: A Poetic zine
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Website work includes:
Quirk Box ( 2014/2015)
Strate website
MBS-ESG, India website
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Articles and blogs for:
Strate Blog here
MBA-ESG India Blog here.
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VoF article: How to recycle beauty containers for Voice of Fashion (VoF)
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Fashion Revolution: Women's Day poem
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Poem - written and read by Mankiran Dhillon for Fashion Revolution Global team for Women's day.
This is a collection of visuals from the zine, the brand owns the rights to the booklet.
Strategy and Partnerships
a. Collaborations and alliances: Partnerships with leading global and local brands.
Strategized and developed partnership models with global and local brands in fashion, design, education, IT, NGO, NPOs and sustainability. Partnered with brand names like: Wacom, FICCI, FDCI, BOF, Asian Paints, Snap Inc, ADI, Pune Design Festival, Retailers Association of India, etc. More details on home page.
b. CSR Initiatives: Skill development programmes
Tihar Jail Fashion Lab by Pearl Academy powered by ONGC
In its second phase, I worked with Pearl Academy to align its mission with Government of India's 'Skill India Mission' to transform India's workforce into a skilled one. This is an inclusive programme that aim to offer a respectful skill to the woman inmates in Jail number 6 at Tihar Jail offering them certifications for training in pattern making and few other technical skills for weaving and embroidery.
SETU Foundation - Skill development
Aligning with the government's initiative to impart skills, I worked with Pearl Academy to build a CSR project with SETU Foundation, Noida. This was to train
trainers at their center who will further work with a group of young ladies and empower them with skills to create patterns and new garments for Indian wear on their own.
Image one: Pearl Academy students put together a Fashion event during inauguration ceremony
Image two: Convocation Ceremony for SETU Foundation trainers, first batch.
Both images are property rights of Pearl Academy
Sustainable fashion advocacy
a. Mend in public
Led the first global Mend in Public day event in Delhi, India. for Fashion Revolution India. The event was featured by Voice of Fashion. View the glimpses of the event here.
b. British Council x Fashion Revolution India partnership
Led the communication campaign for the launch of Craft in the age of climate crisis report, a collective partnership report by Fashion Revolution India and British Council.
View report launch glimpses here:
Artisans video
Report highlights: View here, here, here and here.
c. Workshops, dialogues and advocacy
Leading critical dialogues, workshops, masterclasses and events on mending, repair, swaps, #LovedClothesLast, #WhoMadeMyClothes, #MendinPublic, #SecondhandSeptember, #WhatsinMyClothes and others.
Curating and developing long-term and short-term educational partnerships strategies to make sustainable fashion education more accessible.
Trendspotting event - Speaker
Slow Fashion Movement x Fashion Revolution - Speaker
I am a curious communicator and partnership enthusiast!
I’m always open to new and exciting projects that align with my expertise in strategy, content, and sustainable initiatives. Let's connect and make an impact together!