Strategic Partnerships • Communications • Program Design
Professional Summary
A seasoned strategist and content expert with over 10 years of experience, I specialize in creating impactful campaigns that drive engagement, foster partnerships, and promote sustainability.
I lead projects in fashion, education, and sustainability, curating programs, content strategies, and industry collaborations. As an entrepreneur, I pioneered a sustainable fashion brand and have worked with diverse organizations to enhance their partnerships and content strategies.
Passionate about creative innovation and social impact, I thrive in dynamic environments where strategic thinking meets purpose-driven design.
Education
March 2021- Present
Fashion Revolution India
Strategy and Content: Fashion Revolution, India
Volunteer position
Paid for in projects (funding/ grants)
Sustainable fashion advocacy
Current: Working educators roundtable research report and women in sustainability zine.
• Communication Campaigns: Managing and executing project campaigns. Such as digital coverage of Bharat Textiles Expo exhibits, and the launch of Craft in the age of climate crisis report in partnership with British Council.
• Programme curation and spearheading 10+ workshops on mending, repair, swaps and collaborative research projects. Engaging over 200 participants and enhancing industry and education partnerships.
• Website development and Content Strategy: Managing the development and execution of the new website and content strategy for overseeing all social media assets.
• Team Leadership and Management: Planned and delegated tasks to ensure the seamless execution of cross-platform content campaigns.
March 2021- Present
Freelance Strategy, Communication and Content Consultant
Projects:
a. Galileo Global Educations India
2021- 2024
Includes renowned French educational names of: Strate School of Design, MBA-ESG, and HETIC.
• Content Development: Created engaging multimedia content, long-form, short-form, captions, voiceovers and content calendars for platforms like Instagram, LinkedIn, and YouTube to boost social media reach.
• Prolific Author: Optimized 300+ articles, 50+ listicles with SEO keyword strategies, driving organic traffic
• Website Revamp: Successfully re-strategized website content for MBA-ESG India and Strate School of Design India, overseeing a team of 7+ members to improve content appeal, readability, and visual impact. ( As per their requirements)
b. Birla Institute of Technology and Science (BITS) - BITS Design School
April -June 2024
Content Strategy and Partnerships
• Zine/ coffee table book: End to end content for the book. And co-working on the design development. Due to launch soon on BITS Design website and socials.
• Partnerships: Curating a unique industry aligned design discovery club along with industry partnerships.
c. Haryali Horticulture
Jan 2024 - Sep 2024 and Jan 2025 - Present
Communication and content consultant
Content Marketing: Annual outreach campaign strategy, email marketing content and copywriting, newsletters and articles. Working towards building outreach plans for embassies, retail estate market, educational institutions, hospitality businesses, corporates etc.
Partnerships: With relevant service providers like interior decorators, architects, event curators etc.
Website Management as required.
2018 May - March 2021
GLobal Univesity Systems, India: Pearl Academy and UPES
Senior Manager Strategic Alliances and Partnerships
Curating unique, interactive and immersive experiences via industry partnerships.
> Strategic Collaborations: Curated unique, interactive, and immersive experiences through industry partnerships.
> Collective Empowerment: Leveraged the power of a collective.
Key Impact:
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Orchestrated and oversaw 20+ partnerships within 3 years, with 50% being long-term collaborations. Notable partners include BOF and Wacom.
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Established and managed 5 Advisory Boards featuring 35+ national and international leaders.
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Pioneered CSR initiatives like the Tihar Jail Fashion Lab at Women’s Cell of Tihar and SETU Foundation certificate programs for underprivileged individuals in Pattern Cutting.
Strategy Development | Relation Management | Marketing Outreach strategy | Project Planning
2017 August - March 2020
Mayray,
Creative Designer, Founder
Entrepreneurial Achievement:
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Pioneered "Mayray" brand in 2017 as a solo entrepreneur, overseeing all aspects from concept development to design ideation and production.
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Successfully revitalized Phulkari by creating functional, everyday wear designs.
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Implemented sustainability by utilizing factory waste fabrics and incorporating 50% handwoven Khadi fabrics.
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Garnered immediate success with a sell-out debut on Jaypore.com.
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Established a distinct brand identity with Phulkari as the central focus.
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Gained recognition and features on esteemed platforms like Homegrown's website and in notable publications, including Cosmopolitan magazine, New Indian Express - Hyderabad, and Times of Jammu and Punjab.
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Demonstrated skills in Design, Fashion Design, and Sustainable Design.
2015- 2017
Freelance marketing consultant
Haryali Horticulture
Brand Consulting: Communication and Content
• Managed a team of external designers and content writers to create cohesive branding strategy and visually appealing graphics, illustrations, and videos for various digital platforms and personalized email marketing to high end clientele.
• Revamping website content with new blog articles resulting in a 10% increase in engagement with email marketing campaigns.
India Art Fair
• Developed relationships at India Art Fair with key industry stakeholders, resulting in the signing of 10+ F&B and 7 design store revenue-generating partnerships. Additionally, managed the programming section of 40+ key industry speakers for the Speakers Forum and Film program during peak season.
Rudraksh
• Initiated the social media for Rudraksh Multi Designer Store consultancy vertical and kickstarted their presence on social media platforms.
Gallery SKE
• Curated marquee events for Gallery SKE during peak season for two well-known Indian artists and developed and managed the Gallery Artist Booth at India Art Fair 2017.
2013 July - November 2014
Quirk Box, Pune
Marketing and Communication lead
Key Impact
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Lead the strategy, execution, and implementation of all digital communications for the brand, including the web presence, analytics and social media
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Conceiving, managing and executing marketing, outreach and PR strategies for all collection launch. Successfully increased digital traffic by 50% through developing a rotational Intern program and partnering with 8 leading Indian bloggers on barter further saving cost from marketing budgets.
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Launched successfully Quirk Box's Instagram channel increasing their following from 0 to 10,000 in 6 months.
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Managed all aspects of marketing and events including but not limited to: budgeting, sponsorships, marketing collateral & onsite management.
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Fashion Week co-ordination, styling and shoot assistance. Co-designed Stuck With Stupid Collection with their creative designers and illustrators.
Education
2011-2013
Nottingham Trent University ( Pearl Academy)
MA Fashion Marketing
2008-2011
Delhi University
Bachelor of Commerce (Honours)
Strategy
Partnerships and Alliances Content Strategy
Strategic Thinking Strategic Alliances Consumer Behavioural Change
Business Development Brand Engagement
Communication:
Digital Communication and Content
Content Strategy and Management
Brand Communication Marketing Strategy
Social Media Strategy Community Engagement
Skills
Certificates
June- October 2016
London College of Fashion ( Summer School, 2016)
Womenswear Pattern cutting and Lingerie Pattern Cutting
2020
IESE Business School ( via coursera)
Certificate course: Strategy and Sustainability
2020
IE Business School ( via coursera)
Certificate course: Brand to Image: Creating High Impact Campaigns that tell a story